Visual Identity & Branding
A Visual Identity is your first impression. It differentiates you from others, develops an emotional connect and communicates your values to your customers.
According to various studies, 90% consumers trust a brand more that has consistent brand identity across all channels – social, mobile, web and in print.
At Box Day Out, we strive to create a perfect identity for you that resonates with your vision and values. And that is why, we don’t recommend building a standalone logo.
Designing a logo is a part of building your complete identity which should include the following.
- Colour Palette that resonates with what your purpose and vision
- Typography to suit the dynamics of your business
- Graphics and Patterns that complement your visual presence
Brand Consistency across all channels is key.
As part of our Visual Identity and Branding exercise we align with your vision, mission, values and business model. We focus on building a comprehensive physical identity and digital presence. A typical Brand Identity Guideline that we build would include –
- A Logo, finalized after joint exercises and iterations
- Logo Variants – Different backgrounds, sizes
- Colour Palette & Typography
- Graphics and Patterns
- Ideology and Rationale behind the Brand Identity
- Social Media Banners
- Web Banners
- Mobile Icons
- Stationery Design, including Business Cards
- Corporate Presentation Design and more
