Email marketing, as we all know, is the medium of sending promotional messages to people in large numbers. It is typically used to generate sales or leads and is a form of advertising. A top-performing strategy, Email marketing, is even today ranked as one of the most effective marketing channels, beating out social media and affiliate marketing.
Email marketing in 2021
By the end of 2022, it is estimated that the number of worldwide email users will be over 4.2 billion. In recent times, technological advancements and newer tools have created new possibilities in email design, content, and delivery. This has allowed marketers to reach targeted audience in newer ways and personalized content. Not surprisingly, for the last 10 years emails have generated the highest ROI for marketers globally to up 38X in some cases.
Reason why you should use email marketing as your marketing tool-
- It’s an effective way reach your audience and stay connect with them
- Its affordable (or free in some case), allowing you to scale up reach out to a large audience set
- Personalization options allow marketers to reach a subscriber in unique ways
- Better analytics – every action taken on your email campaign can be measured
- And its quick – you can reach out to thousand of subscribers in a single click
With popular tools like Mail Chimp, SendinBlue and others, you can have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more. Prudent monitoring and effective strategy is therefore critical in planning a successful email campaign.
Building your email list and doing email marketing is a stable long-term investment that will pay off for many years to come.
According to Neil Patel (Cofounder of KISS Metrics & Crazy Egg), “Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Just look at e-commerce sites like Amazon: One way they get you to continually buy more products from them is by emailing you offers regularly.”
Personalization
Personalization is key to a good email marketing strategy.
People feel burden with interruptions, pitches, and advertisements everywhere they look. Therefore, reaching them in a right way is critical. Research shows segmented and personalized campaigns can increase revenue by as much as 700%.
Unlike social networks, where you send status updates to every follower regardless of their demographics, interests or even purchase history, email allows you to group users into different categories and be hyper-targeted with your communications. This allows marketers to target consumers at different levels of the sales funnel differently – you call your subscribers by name, provide them with messages they adore, and deliver content that’s perfectly tailored to their needs.
Here are some tips to get started
To get better results from Email Marketing even in 2021, here are some important things you should take care of.
- Name and subject line are extremely important. Personalized emails with the right subject line can improve open rates by 100%.
- Consistently test and measure the results to find out what works best with your audience groups
- Create a content calendar to schedule your campaigns
- Use pre-headers to double the length of your subject line – keep the main subject line catchy and short, use the preview text to give the user a reason to open.
- Optimize email efforts for subscriber’s lifetime value, not campaign activity
The reason Email has survived the test of times is because it is a professional medium. Unlike other social platforms, people expect to receive information about products and services through this channel and thus good marketers still believe that Email marketing is by far the most effective channel to attract, engage, and connect with an audience to drive sales and revenue for businesses.
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