UX & UI Design

We have all walked away from Websites and Mobile Apps that just don't feel right! Don't let bad UX & UI Design hamper your business.

Research shows that a great User Experience on a digital platform increases conversion rate by about 400%.  On the contrary, a bad UX/UI Design is the leading cause and responsible for 70% of abandoned carts on eCommerce platforms. 

A good UX design communicates the ability of your product or service to solve the customer’s problem. Offering a more intuitive digital experience to your customers can be one your biggest differentiator and eventually impacts the value of the brand. A good User Interface makes it easy for your users to interact with you through various platforms and is the primary factor for customer retention.

Box Day Out specializes in empowering your digital platforms with the right Interface elements and overall experience. Our principles are as below. 

  • UX/UI design should be core element of product or service management. It should therefore be one of the initial elements to focus on. 
  • Develop an experience that is consistent with overall brand. This would include the colours, typography, animation styles, page & navigation designs and content strategy.
  • Designs with a user first approach and not a technology first mindset.

 

Investing in UX during a project’s concept phase reduces development cycles by upto 40%. Developers spend 50% of their time reworking projects because of poor UX Design.

This rework causes money in terms of development cost, delays and eventually compromises. 

Precisely why, at Box Day  Out, we start by understanding your needs, brand guidelines, customer personas and expectations. Then we focus on the below. 

  • Take an analytical approach for user behaviour and technology. This is critical to define right viewports and device support. 
  • A Wireframe, that conceptualizes the structure and core elements. 
  • Mood Boards that define the pattern of visuals, to reduce iterations. 
  • Working prototypes for Web and Mobile. 
  • Reusable development elements to reduce development time and ensure consistency with design.
  • Support for various platforms and technologies. 

A structural wireframe for one of our web projects is given below. Do talk to us for your specific needs and expectations.